{"id":448,"date":"2020-12-11T18:38:07","date_gmt":"2020-12-11T18:38:07","guid":{"rendered":"https:\/\/fixture.media\/?page_id=448"},"modified":"2022-05-06T21:42:28","modified_gmt":"2022-05-06T21:42:28","slug":"evergreen-solar-power-asset","status":"publish","type":"page","link":"https:\/\/fixture.media\/results\/evergreen-solar-power-asset\/","title":{"rendered":"22 Placements For Evergreen Solar Power Asset"},"content":{"rendered":"\n

Placement & links from VICE, The Honolulu Star-Advertiser, Rocky Mountain Institute, CleanTechnica, and more.<\/em><\/p>\n\n\n\n

\n\n\n\n

Highlights<\/h2>\n\n\n\n
\n
\n
\n
\n

Placements & Links<\/strong><\/span><\/p>\n\n\n\n

+22<\/h3>\n\n\n\n

Our client saw 22 local and national press mentions of their brand and the graphic guide due to our outreach campaign.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

\n
\n

Share Of Voices<\/strong><\/span><\/p>\n\n\n\n

40%<\/h3>\n\n\n\n

Press coverage of the graphic guide covered 40% of Google search results for top terms related to tax incentives for solar in the client\u2019s state.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

The Problem<\/h4>\n\n\n\n

In 2011, the average cost of electricity in Hawaii was 112% higher than in New York, the second highest in the country. However, the state of Hawaii offers a 35% personal tax credit on all new installations for solar photovoltaic systems. Overall, with the tax credit and annual energy savings, a typical installation will pay for itself in 3-5 years.<\/p>\n\n\n\n

Our client, already one of the top 5 solar installers in the competitive Hawaii marketplace, was looking for a way to communicate this to new and existing customers in the Hawaii solar market and introduce their company to buyers earlier in the solar purchasing process.<\/p>\n\n\n\n

Our Solution<\/h4>\n\n\n\n

Fixture Media created a \u2018Hawaii Solar Tax Credits & Financial Incentives\u201d graphic to clearly visually communicate:<\/p>\n\n\n\n

  • The rising costs of electricity in Hawaii.<\/li>
  • A cost comparison of electricity across Hawaiian islands.<\/li>
  • The complete list of Federal and State tax incentives available.<\/li><\/ul>\n\n\n\n

    The graphic was aimed to be a brand awareness piece that could be promoted through local and environmental channels and help increase brand visibility and recognition for our client. This piece also served as informational content to engage potential customers actively searching for various bene\ufb01ts to solar photovoltaic installation.<\/p>\n\n\n\n

    Our team actively promoted this graphic to local and environmentally-focused online publications to help spread awareness for our client and the \ufb01nancial incentives available to Hawaiian residents.<\/p>\n\n\n\n

    \n
    \n
    \n

    Activities<\/h3>\n\n\n\n
    \n
    \n
    • Data-Driven Content Research and Creation<\/li>
    • Email Outreach & Promotion <\/li>
    • Content Repurposing<\/li><\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
      \n
      \n

      Client Profile<\/h3>\n\n\n\n
      • Audience:<\/strong> B2C<\/li>
      • Business Model:<\/strong> Home Services<\/li>
      • Client Size:<\/strong> SMB<\/li><\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

        Results<\/h3>\n\n\n\n

        The promotional campaign resulted in 22 unique sites mentioning our client and our graphic including primary targets such as ThinkProgress.org, CostofSolar.com, BizJournals.com, EcoWatch.com, and CleanTechnica.com.<\/p>\n\n\n\n

        \"\"<\/figure><\/div>\n\n\n\n

        Resulting press mentions of the graphic made up 40% of results on page 1 of Google for searches such as \u201cHawaii solar tax credits\u201d after the campaign was completed.<\/p>\n\n\n\n

        The client was able to continue promotion offline, with printed 4\u2033 x 9\u2033 rack card versions of the graphic making an excellent \u201cleave-behind\u201d asset for field sales teams.<\/p>\n\n\n\n

        Our team was also able to repurpose the main infographic by dividing the sections into smaller shareable assets that could be placed throughout key landing pages of the site, and shared on social media.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Placement & links from VICE, The Honolulu Star-Advertiser, Rocky Mountain Institute, CleanTechnica, and more. Highlights Placements & Links +22 Our client saw 22 local and national press mentions of their brand and the graphic guide due to our outreach campaign. Share Of Voices 40% Press coverage of the graphic guide covered 40% of Google search … <\/p>\n","protected":false},"author":3,"featured_media":0,"parent":394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"yoast_head":"\n22 Placements For Evergreen Solar Power Asset - Fixture Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fixture.media\/results\/evergreen-solar-power-asset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 Placements For Evergreen Solar Power Asset - Fixture Media\" \/>\n<meta property=\"og:description\" content=\"Placement & links from VICE, The Honolulu Star-Advertiser, Rocky Mountain Institute, CleanTechnica, and more. 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