{"id":215,"date":"2020-11-30T23:38:00","date_gmt":"2020-11-30T23:38:00","guid":{"rendered":"https:\/\/fixture.media\/?page_id=215"},"modified":"2022-05-06T21:45:14","modified_gmt":"2022-05-06T21:45:14","slug":"search-program","status":"publish","type":"page","link":"https:\/\/fixture.media\/services\/search-program\/","title":{"rendered":"Search Program"},"content":{"rendered":"\n
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Our Search Program is laser-focused on growing organic traffic to your website.<\/h2>\n\n\n\n

We combine long-form topic-driven content, custom graphics, and brand-friendly outreach & link acquisition. In other words \u2013 we built the results-driven, full-service content marketing program you\u2019ve been looking for.<\/p>\n<\/div><\/div>\n\n\n\n

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We know why you\u2019re here:<\/p>\n\n\n\n

You want to rapidly grow organic search for your brand and start to build your audience through SEO.<\/p>\n\n\n\n

Let\u2019s face it, that\u2019s why 80% of brands are investing in content marketing.<\/p>\n\n\n\n

You know you need a content program with \u201cgreat content\u201d that your audience is going to like and that people will link to, but you don\u2019t have the resources (or desire) to build an in-house team with a managing editor, former journalists, graphic designers, and a content outreach specialist.<\/p>\n\n\n\n

Our Search Program solves that. We\u2019ve taken 8 years of content marketing agency experience and rolled it into one standalone program that delivers high-performing content, link acquisition, and SEO results for your brand.<\/strong><\/p>\n\n\n\n

And we can do it for significantly less than it takes to build an in-house team that you have to manage yourself \u2013 our programs start as low as $5,000 per month.<\/p>\n<\/div>\n\n\n\n

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\u201cWe use long-form content combined with brand-friendly email outreach to deliver evergreen content designed to rank in search.\u201d<\/em><\/p>Kane Jamison,
-Fixture Media Founder<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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+100 Referring Domains
+45,000 Monthly Organic Sessions<\/h2>\n\n\n\n

45,000 new organic visitors per month to client\u2019s blog, a 150% growth within 6 months of kickoff.<\/em><\/p>\n\n\n\n

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See the full case study<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

How Our Search-Driven Content Program Works<\/h2>\n\n\n\n
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1. We Analyze Your Niche<\/strong><\/h3>\n\n\n\n

Our team conducts in-depth keyword research on two fronts: quick wins analysis and content gap analysis. A quick wins analysis finds underperforming content on your site so that we can improve it. Our gap analysis focuses on identifying major keyword opportunities that your competitors are earning traffic from, but you\u2019re not.<\/p>\n<\/div>\n\n\n\n

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2. We Prioritize The Topics<\/strong><\/h3>\n\n\n\n

We analyze all of the content opportunities that we\u2019ve identified to figure out which ones offer the best opportunities for traffic growth, link acquisition, and reaching your target audience through search.<\/p>\n\n\n\n

Once we\u2019ve identified the initial editorial calendar, we use Content Harmony’s software<\/a> to build in-depth, data-driven content briefs, helping us build content that can outrank your competitors.<\/p>\n<\/div>\n\n\n\n

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3. We Build The Content<\/h3>\n\n\n\n

We build the content complete with custom shareable graphics, actual examples, Q&A sections, curated elements, quotes, interviews, and more.<\/p>\n\n\n\n

We use a variety of formats, and content is thoroughly-researched and long-form \u2014 typically 1,200 to 2,000+ words in length. Our team will use angles like inspirational stories, tutorials, comprehensive explainers, trend updates, evergreen resources, and curated lists.<\/p>\n<\/div>\n\n\n\n

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4. We Launch The Content<\/h3>\n\n\n\n

We stage and launch the content on your website (or hand off to your team if you prefer) and give your team the social copy and graphics you need to promote the content on your normal channels, like your newsletter and social media feeds. While that is happening, our team is busy prospecting and getting ready for our side of the promotion.<\/p>\n<\/div>\n\n\n\n

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5. We Promote The Content<\/h3>\n\n\n\n

The secret sauce to our Search Program (aside from putting in the hard work to make the content look awesome) is that we conduct hours of outreach for every asset we publish for your brand.<\/p>\n\n\n\n

Our baseline performance goal is to build an average of 1-2 links to every asset.<\/strong><\/p>\n\n\n\n

But, it\u2019s not uncommon to see 4-8+ initial links in certain niches, and most assets go on to earn more organic links over time.<\/p>\n<\/div>\n\n\n\n

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6. We Rinse & Repeat<\/h3>\n\n\n\n

The key to our Search Program is consistency \u2013 just publishing a couple of blog posts isn\u2019t the goal. By publishing content consistently (our smallest program is around 24 new content assets per year) and earning links consistently, our team is able to produce new organic traffic growth that typically compounds for years after we hit publish.<\/p>\n<\/div>\n\n\n\n

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So what is the difference between our Search Program and our Coverage Program?<\/em><\/p>\n\n\n\n

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Search Program<\/h4>\n\n\n\n

We use long-form content and email outreach to earn links and build organic traffic.<\/em><\/p>\n\n\n\n

\u2b07\ufe0f  Keep Reading \u2b07\ufe0f<\/p>\n<\/div>\n\n\n\n

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Coverage Program<\/h4>\n\n\n\n

We use niche resources and extensive email outreach to earn dozens of links to your content.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Examples Of Promotion Outcomes<\/h2>\n\n\n\n

We don\u2019t overpromise hordes of links coming out of every content piece we publish.<\/p>\n\n\n\n

Instead, we see good results from consistent outreach and promotion, and unlike link acquisition tactics that require big home run efforts, the traffic outcomes from the content we produce are often more valuable long term than the links we acquire.<\/p>\n\n\n\n

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Example of Referring Domain Growth After 6 Months<\/h4>\n\n\n\n

Actual 6-month results from a client with $10-15k monthly budget.<\/p>\n<\/div>\n\n\n\n

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Example of Organic Traffic Growth After 6 Months<\/h4>\n\n\n\n

Actual 6-month results from a client with $10-15k monthly budget.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Content Formats That We\u2019ll Use<\/h2>\n\n\n\n

We use a combination of keyword research and content performance metrics to identify the core topics your audience searches for, and we\u2019ll look for topics in your space that reliably earn links. Once we pitch you those topics, we might use a variety of content formats like these:<\/p>\n\n\n\n

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  • Comprehensive Explainers<\/li>
  • Downloadable Resources<\/li>
  • Growth Studies<\/li><\/ul>\n<\/div>\n\n\n\n
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    • Tutorials & How-Tos<\/li>
    • Group & Individual Interviews<\/li>
    • Curated Resources<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n

      And then we\u2019ll pitch topics like these:<\/strong><\/p>\n\n\n\n

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      • How to Onboard Remote Employees<\/li>
      • 30 Days To A Streamlined Sales Process<\/li>
      • The Future of WordPress Hosting Options<\/li>
      • How Ketogenic Diets Really Work<\/li><\/ul>\n<\/div>\n\n\n\n
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        • Wedding Registry Ideas For Travelers<\/li>
        • Seattle’s 15 Best Rainy Day Activities For Kids<\/li>
        • How To Build A Deck For Under $1500<\/li>
        • Why Top CEOs & Athletes Meditate<\/li><\/ul>\n<\/div>\n\n\n\n
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          • Vegan Protein Breakfast Ideas<\/li>
          • What Everyone Needs To Know About App Privacy Settings<\/li>
          • The Best Way To Smoke Baby Back Ribs<\/li>
          • How To Choose A Concealer<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n

            Keep in mind \u2014 the primary goal of these content assets is to make your brand visible for high-traffic terms. We encourage your team to contribute other blog content focused on goals like thought leadership and niche topics in your industry.<\/p>\n<\/div><\/div>\n\n\n\n

            What Our Clients Say<\/h2>\n\n\n\n

            We\u2019ve worked extensively with software, eCommerce, and lead gen companies over the years. View more reviews on our Clutch profile.<\/p>\n\n\n\n

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            \u201cThe first project that we did with Fixture Media was a test run to see how well we worked together and how good they were. That work increased pageviews on our marketing site by almost 300%, increased our session duration by 150%, and also dropped our bounce rate by about 13%.\u201d<\/em><\/p><\/blockquote>\n<\/div>\n\n\n\n

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            \u201cI have been working with Fixture<\/em> Media<\/em> for 2 months now and so far I must say I am impressed with the quality of service they provide. They have been very thorough in project approach and very creative in tackling some of the issues I have challenged them with.\u201d<\/em><\/p><\/blockquote>\n<\/div>\n\n\n\n

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            \u201cI’ve always felt really pleased about Fixture Media’s approach and their responsiveness – they were on the ball and knew hat we were doing since day one. [Within 12 months] we’ve gone from around 5,000 visitors per day to upwards of 90,000 per day from organic search.\u201d<\/em><\/p><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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            Pricing<\/h2>\n\n\n\n

            We like to be transparent with our pricing, and we want you to understand how our content marketing programs are structured in order to help you assess whether we\u2019re a good fit for your brand.<\/p>\n\n\n\n

            And we hate agency sales processes with smoke and mirrors and people guessing each other\u2019s budget and pricing. So, we\u2019re laying our cards out here instead.<\/p>\n\n\n\n

            Once you reach out, we\u2019ll do our own research on your site to see if we think we can deliver good results for you. Then, we\u2019ll schedule a call to discuss your business and your audience, and answer questions you have about the program.<\/p>\n\n\n\n

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            2x Monthly Program<\/h4>\n\n\n\n

            \u27a1 2 content launches per month
            (24 per year)<\/p>\n\n\n\n

            \u27a1 Baseline goal of 2-4 links acquired per month<\/p>\n\n\n\n

            $5,000 per month<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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            4x Monthly Program<\/h4>\n\n\n\n

            \u27a1 4 content launches per month
            (48 per year)<\/p>\n\n\n\n

            \u27a1 Baseline goal of 4-8 links acquired per month<\/p>\n\n\n\n

            $10,000 per month<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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            6x Monthly Program<\/h4>\n\n\n\n

            \u27a1 6 content launches per month
            (72 per year)<\/p>\n\n\n\n

            \u27a1 Baseline goal of 6-12 links acquired per month<\/p>\n\n\n\n

            $13,800 per month<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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            Custom Programs<\/h4>\n\n\n\n

            \u27a1 5-10+ content launches per month
            (60-120+ per year)<\/p>\n\n\n\n

            \u27a1 Additional focus areas like expanded link acquisition and content promotion<\/p>\n\n\n\n

            Custom Quotes Provided<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

            <\/div>\n<\/div>\n<\/div>\n\n\n\n

            What the heck is a \u201cbaseline goal\u201d?<\/em><\/p>\n\n\n\n

            We like to underpromise and overdeliver. With most clients we set a baseline goal to demonstrate what we think is a minimum outcome for the program. Honestly \u2013 if we don\u2019t deliver on our baseline goal, we don\u2019t expect to get hired again after the initial term is complete. So our team is heavily incentivized to not only beat our baseline goal, but to hit a larger stretch goal that we set during the proposal process.<\/p>\n\n\n\n

            Aren\u2019t there cheaper places I can buy content and links?<\/em><\/p>\n\n\n\n

            Yup, but, don\u2019t expect the same content quality, the same dedication to producing custom graphics, and don\u2019t expect those companies to do content outreach that you\u2019d be comfortable putting your brand\u2019s name on. We\u2019ve even hired many of them to do work for websites we own, just to see if we\u2019re missing out on anything.<\/p>\n\n\n\n

            Our team comes with multiple built-in quality assurances that other teams skip over, from our subject matter hiring process to in-house editing and proofreading. We put the same care into our outreach efforts, and we\u2019re happy to show you all of the outreach that\u2019s going out on behalf of your brand.<\/p>\n\n\n\n

            When you compare us to other teams that value quality as much as we do, and put as much effort as we do into producing content backed by data-driven keyword research, we\u2019re priced very competitively, and much more transparently.<\/p>\n\n\n\n

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            Program Requirements<\/h2>\n\n\n\n

            Any program this good has to have some entry requirements, right?<\/p>\n\n\n\n

            We have a few ground rules that are in place to ensure the success of your program.<\/p>\n\n\n\n

            Branded Email Addresses:<\/h3>\n\n\n\n

            Our program is designed with content promotion going out as [name]@yourbrand.com. If your company isn\u2019t able to create an inbox that can connect to our outreach software, we may need to adjust costs or expectations around what type of link acquisition results you can expect.<\/p>\n\n\n\n

            We\u2019re Not Your Technical SEO Team:<\/h3>\n\n\n\n

            If your team is struggling with SEO basics on your site, then we may not be your best investment. While our team is seriously good at growing organic traffic, we have to be publishing on a domain with good technical foundations to support that performance. We can refer you to some decent technical SEO consultants or agencies if you need help with that first.<\/p>\n\n\n\n

            Working Analytics & Conversion Tracking:<\/h3>\n\n\n\n

            We need to be able to see goals like email signups, contact inquiries, and eCommerce conversions accurately tracking in Google Analytics. We can help you set this up if it\u2019s missing or not up to our standards.<\/p>\n\n\n\n

            Flexible Editorial Requirements:<\/h3>\n\n\n\n

            Part of the program success is tied to the type of content we produce. We\u2019ll bring ideas to you that are relevant to your business but more importantly, they\u2019ll be interesting to your audience and backed by traffic and link opportunities.<\/p>\n\n\n\n

            The goal is not to produce an article on why people should buy what you\u2019re selling \u2014 the goal is to get your target audience to visit your site and start a relationship with your brand. You can retarget them from there to learn more about your products.<\/p>\n\n\n\n

            Up-To-Date Website Software & Design:<\/h3>\n\n\n\n

            We can make this program work on multiple platforms, however, if your site was built on Joomla and designed in 2009, then we probably aren\u2019t going to be the best use of your marketing budget.<\/p>\n\n\n\n

            Retargeting & Email Marketing:<\/h3>\n\n\n\n

            While we can drive great on-topic traffic to your site, those visitors are unlikely to buy something after reading a blog post. That\u2019s why we recommend proactive email acquisition and retargeting efforts to make the most out of the on-brand traffic that we produce. If you\u2019re not already doing active email acquisition and retargeting, our team can run this for you or help you get started.<\/p>\n\n\n\n

            Partnerships<\/h2>\n\n\n\n

            If you work at another agency or vendor, and your clients could benefit from being exposed to a larger potential audience while simultaneously investing in SEO, please reach out regarding referral or partnership opportunities.<\/p>\n\n\n\n

            Note: Unfortunately our services are too high touch for us to be able to offer white-label partnerships.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

            Our Search Program is laser-focused on growing organic traffic to your website. We combine long-form topic-driven content, custom graphics, and brand-friendly outreach & link acquisition. In other words \u2013 we built the results-driven, full-service content marketing program you\u2019ve been looking for. 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